Case Study

Ramp Assist Boating

ZF, a pioneering player in the boating industry, developed a cutting-edge boating app aimed at streamlining the boat retrieval process and enhancing users’ boating experiences. With its AI technology and no necessary equipment, Ramp Assist aimed to offer boaters a hassle-free and enjoyable way to recover their boats on ramps. However, the company faced a challenge in user acquisition and launching the app successfully in a competitive market.

MARKETING

Our Strategy

The marketing strategy centered on crafting compelling messaging and initiatives to tackle the identified purchase barriers: Perceived Value: Highlighted the app’s advanced AI technology, emphasizing real-time functionality through relatable scenarios. Financial Barrier: Communicated that Ramp Assist is entirely free and removed concerns about hidden costs. Behavioral Barrier: Showcased the app’s efficiency in crowded ramps and inclement weather conditions. Emotional Connection: Positioned Ramp Assist as a trusted companion, catering to both experienced and new boaters.

App Store Optimization

By strategically addressing user purchase barriers, utilizing innovative messaging and updating strategies based on data, Ramp Assist’s marketing efforts resulted in a successful user acquisition campaign that exceeded expectations. The combined approach of paid digital marketing and organic posting strategies led to increased app downloads and a solid foundation for the app’s future growth in the boating industry.

AD Creative

-Created visually engaging advertisements that showcased the app’s features and benefits in real-life boating scenarios. -Designed clear and concise messaging that resonated with both novice and experienced boaters.

THE DATA

A look at Ramp Assist Boating’s performance by the numbers

X Ramp Assist Boating