cauldy Case Study | SEM Nexus

marketing cauldy

cauldy

Cauldy is a Gen Z-designed social media platform focused on meaningful, anonymous interactions.

Overview

Cauldy is a Gen Z-designed social media platform focused on meaningful, anonymous interactions. SEMNexus was tasked with driving app downloads through Google Ads and Facebook Ads, improving visibility through App Store Optimization (ASO), and creating a professional pitch deck for investors

Objectives

Increase app downloads on iOS and Android
Improve app store visibility and conversion rates
Develop a high-quality pitch deck to secure investor funding

Strategy

Google Ads - Focused on high-intent keywords like "anonymous social media" and used value-based bidding to maximize installs

Facebook Ads - Targeted Gen Z users with tailored ad creatives (video, carousel, and story ads)

ASO - Optimized app descriptions, visuals, and metadata to improve search ranking and conversion

UX Audit - Simplified signup process and added an interactive walkthrough to improve onboarding

Pitch Deck - Designed a compelling pitch deck highlighting Cauldy’s growth potential

Results

Google Ads

Downloads: 38,067
Cost: $2,352
CPI: $0.06

Facebook Ads

Downloads: 2,011
Cost: $1,809
CPI: $0.90

Conclusion

SEMNexus drove over 40,000 downloads at a highly competitive cost per install through strategic ad targeting and ASO. The onboarding improvements boosted retention, and the pitch deck positioned Cauldy for investor success.

our strategy

Increase app downloads. Improve app store visibility and conversion rates. Develop a high-quality pitch deck to secure investor funding.

app store optimization

Optimized app descriptions, visuals, and metadata to improve search ranking and conversion.

ad creative

Targeted Gen Z users with tailored ad creatives (video, carousel, and story ads).

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cauldy — App Marketing Case Study