Gestureit — App Marketing Case Study
Gestureit
Scale installs for Gestureit CAD among professionals and students seeking flexible, on-the-go CAD tools. Improve in-app tracking and user insights through detailed CRO and funnel recommendations.
Objective
Scale installs for Gestureit CAD among professionals and students seeking flexible, on-the-go CAD tools. Improve in-app tracking and user insights through detailed CRO and funnel recommendations
Target Persona
We targeted technical professionals and design students, including architects, interior designers, and engineers seeking an intuitive, mobile-first CAD experience without the complexity of desktop tools.
What We Did
Ran Google Ads campaigns, resulting in
- 112,659 installs
- At a cost per install of $0.07
UX and CRO Audit
- Reviewed the app's end-to-end experience, highlighting UX friction and growth bottlenecks across onboarding, editing, and monetization flows
In-App Event Tracking Plan
- Delivered a full behavioral tracking strategy covering all key user actions — from first open to editing tools, plan selection, and subscription attempts
Optimization Recommendations
- Simplified tool menus and visual hierarchy for faster editing workflows
- Clarified pricing and upgrade logic
- Proposed onboarding refinements to reduce churn and confusion
Key Insights and Outcomes
- Achieved over 100
- 000 installs
- propelling Gestureit CAD into the Top 3 apps in its category on the Google Play Store
- Maintained extremely low acquisition cost
- enabling scale with strong ROI
- Identified high-impact UX changes to support long-term retention and conversion
- Equipped the product team with a comprehensive tracking and CRO roadmap for future optimization
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