hatched — App Marketing Case Study
hatched
Hatched is a dating app focused on fostering meaningful connections beyond surface-level attraction.
Overview
Hatched is a dating app focused on fostering meaningful connections beyond surface-level attraction. Unlike traditional dating apps, Hatched uses an innovative matchmaking algorithm that connects users based on shared values and personality traits through a game-like experience. SEMNexus was tasked with optimizing Hatched’s Facebook Ad account and driving Android downloads through a strategic Google Ads campaign to increase user acquisition and improve ad performance.
Objectives
- Optimize Facebook Ad account to increase iOS downloads
- Increase Android downloads through targeted Google Ads campaigns
- Lower cost per conversion while driving high-quality user acquisition
Strategy
Facebook Ads Optimization
- Refined audience targeting based on user behavior and interests
- Created new ad creatives focused on Hatched’s unique value proposition
- Collaborated with UGC Creators to add to the campaigns
- Launched A/B testing to identify high-performing ad variations
Google Ads – Keyword Targeting & Trend Monitoring
- Monitored keyword trends and updated ad copy based on search behavior
- Used value-based bidding to maximize quality app installs
Conclusion
SEMNexus delivered strong results by optimizing Hatched’s Facebook Ad account and executing a high-performance Google Ads strategy. The refined targeting and creative adjustments improved engagement and lowered acquisition costs on Facebook, while the strategic keyword targeting on Google Ads increased Android downloads at a competitive cost per conversion.
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