MeetAmore — App Marketing Case Study
MeetAmore
Support the launch of MeetAmore’s MVP, a self-discovery–driven dating app, by driving high-volume installs at low cost. The goal was to gather enough user data to inform UX improvements and define features for the next version of the app.
Objective
Support the launch of MeetAmore’s MVP, a self-discovery–driven dating app, by driving high-volume installs at low cost. The goal was to gather enough user data to inform UX improvements and define features for the next version of the app.
Target Persona
The app targeted Gen Z and millennial users looking for emotional compatibility, self-reflection, and non-traditional dating paths. Emotional growth and compatibility were positioned as core app values.
What We Did
User Acquisition
- 3,100 installs
- At a cost per install (CPI) of $0.17 Campaigns were optimized to bring in a broad early-stage user base for testing behavior and drop-off points.
UX and Funnel Audit
- Conducted a full audit of the onboarding experience, profile setup, and interaction flows. Reviewed friction points and emotional barriers to engagement.
Event Tracking Framework
- Onboarding (e.g., first open, sign-in, Google/Apple login, tutorial completion)
- User engagement (e.g., profile actions, feature access, messaging)
- Monetization (e.g., shop views, subscription clicks, gem purchases)
Recommendations for Future Versions
- Refined onboarding sequence to reduce cognitive load and early drop-offs
- Suggested more intuitive visual hierarchy and progress indicators
- Highlighted behavioral patterns tied to subscription intent and core feature use
- Provided roadmap for future feature prioritization based on tracked usage
Key Insights and Outcomes
- Successfully gathered behavioral data from over 3
- 000 users during MVP phase
- Maintained a low CPI of $0.17
- maximizing reach and learning per dollar
- Identified key friction points and engagement triggers to shape next app version
- Delivered a structured analytics foundation to guide product and design decisions
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