Pulse Briefing — App Marketing Case Study
Pulse Briefing
Support Pulse Briefing’s growth by scaling user acquisition through paid ads, analyzing early-stage user experience, and delivering actionable UX and CRO recommendations to increase activation and long-term retention.
Objective
Support Pulse Briefing’s growth by scaling user acquisition through paid ads, analyzing early-stage user experience, and delivering actionable UX and CRO recommendations to increase activation and long-term retention.
Target Persona
Based on market research, we targeted time-constrained professionals and Gen Z users looking for personalized, clutter-free news updates in under two minutes per day.
What We Did
User Acquisition:
- Launched Facebook and Google Ads campaigns, generating 18,000 installs at a blended CPI under $0.50
UX Analysis:
- Built in-app funnels to track onboarding, engagement, and drop-off points
CRO Recommendations:
- Delivered UX and copy improvements to reduce friction, boost activation, and guide users through the core features
Event Tracking:
- Structured all key in-app events for clear behavioral tracking across the customer journey
Key Insights and Outcomes
- Identified onboarding and sign-in steps with drop-offs exceeding 50%
- Rewrote core onboarding copy to emphasize user benefits and drive completion
- Proposed visual hierarchy improvements to increase CTA clarity and reduce hesitation
- Recommended phased feature unlocking to support retention and app stickiness
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