resonante — App Marketing Case Study
resonante
Resonante is a mental health app that provides a safe, anonymous space for meaningful conversations, ensuring you never feel alone in life's challenges.
Overview
Support Resonante’s growth as a safe, anonymous space for emotional connection and support by running paid acquisition campaigns, analyzing user experience through in-app funnels, and improving subscription conversion through UX and pricing recommendations
Target Persona
Following in-depth market research, we identified emotionally overwhelmed Gen Z and millennials who value anonymity, quick access, and peer connection. All campaign strategy and product analysis was aligned with this segment
What We Did
Ran paid acquisition campaigns on Google Ads and Facebook
- Google Ads: 3,232 downloads at a cost per install of $0.78
- Facebook Ads: 2,108 installs at a CPI of $3.52
- Built detailed in-app funnels to understand user behavior across onboarding, engagement, and monetization stages
- Identified key drop-off points through funnel analytics
Delivered actionable UX/CRO recommendations, including:
- Clearer CTAs and more intuitive onboarding steps
- Suggested search functionality in dropdowns
- In-app event tagging for deeper analytics
- Proposed a price increase from $3.99 to $5.99–6.49/month to better reflect the app’s premium positioning, supported by competitor benchmarking
Key Results
- Scaled acquisition efficiently through paid ads
- maintaining a low blended CPI across channels
- Identified and addressed high-friction areas in the onboarding and subscription process
- Provided a phased roadmap for event tracking and CRO improvements
- Delivered strategic insights to boost monetization and App Store positioning
download
SEM Nexus is ready to help you find unique solutions for your app. Get in touch to learn more about your project and receive the full SEM Nexus treatment.
By partnering with SEM Nexus, you can confidently launch your app and get your product into the hands of customers, achieving unparalleled mobile growth.
