TackOn — App Marketing Case Study
marketing TackOn
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TackOn
Help TackOn grow its two-sided marketplace by driving app installs from both contractors and clients, and improving conversion through UX analysis and CRO recommendations.
Objective
Help TackOn grow its two-sided marketplace by driving app installs from both contractors and clients, and improving conversion through UX analysis and CRO recommendations.
Target Persona
We focused on two main personas:
- Contractors looking for fast, local job opportunities
- Clients needing vetted service providers with minimal effort
What We Did
User Acquisition:
- 1,000 installs via Facebook
- 1,200 installs via Google Ads
- With a blended CPI well within performance benchmarks
UX and Funnel Audit
- Conducted a full UX walkthrough and funnel review, focusing on onboarding, job posting, and profile completion flows.
CRO Recommendations:
- Clearer CTA hierarchy to guide job posting
- Social login implementation (Google, Apple) to reduce signup friction
- Progress bars, smart defaults, and guided tooltips to improve task completion
- Microcopy and trust indicators to reassure and onboard users more effectively
Key Insights and Outcomes
- Major drop-offs were identified in the welcome
- login
- and job posting flows
- primarily due to unclear paths and friction-heavy screens
- Suggested structural changes to simplify user decision-making post-login and reduce overwhelm
- Highlighted missing event tracking that limited behavioral insight — emphasized the need for full event implementation to support ongoing optimization
- Provided a clear roadmap for improving user engagement and activation across both user types
our strategy
Our strategy was to focus on the app's ability to provide up-to-the-minute information on events and activities happening nearby.
app store optimization
We first optimized their store listing to incorporate various targeted keywords and provided an update to their app store imagery. This helped provide a solid brand to their store listing.
ad creative
Our focus was to create exciting video ads that visualized just how exciting life in the city can be when you can take full advantage of Tito!
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