marketing
hatched
hatched
Hatched is a dating app focused on fostering meaningful connections beyond surface-level attraction. Unlike traditional dating apps, Hatched uses an innovative matchmaking algorithm that connects users based on shared values and personality traits through a game-like experience. SEMNexus was tasked with optimizing Hatched’s Facebook Ad account and driving Android downloads through a strategic Google Ads campaign to increase user acquisition and improve ad performance.
objectives
- Optimize Facebook Ad account to increase iOS downloads.
- Increase Android downloads through targeted Google Ads campaigns.
- Lower cost per conversion while driving high-quality user acquisition.
strategy
Facebook Ads Optimization
- Refined audience targeting based on user behavior and interests.
- Created new ad creatives focused on Hatched’s unique value proposition
- Collaborated with UGC Creators to add to the campaigns
- Launched A/B testing to identify high-performing ad variations.
Google Ads – Keyword Targeting & Trend Monitoring
- Monitored keyword trends and updated ad copy based on search behavior.
- Used value-based bidding to maximize quality app installs.
the data
A look at the app’s performance by the numbers
conclusion
SEMNexus delivered strong results by optimizing Hatched’s Facebook Ad account and executing a high-performance Google Ads strategy. The refined targeting and creative adjustments improved engagement and lowered acquisition costs on Facebook, while the strategic keyword targeting on Google Ads increased Android downloads at a competitive cost per conversion.
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By partnering with SEM Nexus, you can confidently launch your app and get your product into the hands of customers, achieving unparalleled mobile growth.
By partnering with SEM Nexus, you can confidently launch your app and get your product into the hands of customers, achieving unparalleled mobile growth.