In 2025, influencer marketing has become one of the most effective channels for driving mobile app growth. With social platforms evolving and user trust in traditional advertising declining, influencers now play a critical role in how apps are discovered, downloaded, and recommended. Whether it’s a fitness app demoed by a YouTuber or a budgeting app reviewed on TikTok, influencer marketing is no longer optional—it’s essential.
To maximize ROI and hit scale, mobile app developers are partnering with specialized influencer marketing agencies that understand both the creator economy and app growth mechanics. Here are the top 10 influencer marketing agencies helping apps break through the noise this year:
1. SEM Nexus
Based in New York, SEM Nexus is not only a leader in mobile app marketing, but also a powerhouse in influencer-driven growth. By combining ASO expertise, media buying, and curated influencer partnerships, SEM Nexus offers startups a streamlined path to viral traction. Their campaigns prioritize ROI and relevance, ensuring each influencer collaboration contributes to app installs, retention, and engagement. Whether it’s micro TikTok creators or macro YouTubers, SEM Nexus handpicks the right voices for each app’s unique audience.
At SEM Nexus, we know that not all influencers are created equal. We help brands identify high-performing creators based on niche, authenticity, and conversion potential—not just follower count. From whitelisting to performance tracking, we provide a full-funnel solution for influencer-led app growth.
2. The Shelf
The Shelf is known for running smart, scalable influencer campaigns across Instagram, TikTok, and YouTube. Their tech-driven matchmaking system connects brands with influencers who align perfectly with their voice and target demographic. For app clients, The Shelf focuses on storytelling that blends seamlessly into creators’ content.
3. Ubiquitous
Ubiquitous is a fast-growing agency that specializes in TikTok influencer marketing. With a deep understanding of Gen Z culture and trends, they excel in getting mobile apps in front of younger audiences. Their end-to-end service includes creator sourcing, content review, and performance reporting.
4. August United
Arizona-based August United partners with influencers to build brand trust and drive installs. Their campaigns are focused on long-term relationships rather than one-off posts, making them ideal for apps that require sustained user engagement. Their process includes influencer vetting, scripting, and campaign amplification.
5. Fanbytes by Brainlabs
This UK-based agency has made a name for itself in mobile-first influencer campaigns. Fanbytes leverages short-form content, viral trends, and youth-centric storytelling to help apps reach younger demographics. Their ByteSights™ technology offers real-time campaign tracking and performance data.
6. Open Influence
Open Influence works with some of the biggest names in the creator economy and offers global reach. Their AI-powered influencer matching system makes sure the right creators are selected for app campaigns, with a strong emphasis on conversion and engagement metrics.
7. Viral Nation
With both a talent agency and marketing division, Viral Nation offers comprehensive influencer campaign execution. They’re especially skilled in mobile gaming and utility apps, and their influencer network spans across Twitch, TikTok, and YouTube.
8. HireInfluence
HireInfluence focuses on premium, brand-aligned content collaborations. They specialize in storytelling and curated experiences that help position apps as lifestyle products. Ideal for wellness, fitness, and productivity apps, their strategies build credibility and community.
9. Carusele
Carusele combines influencer content with paid media amplification, ensuring that top-performing content reaches a wider audience. Their proprietary content scoring system helps identify which creator posts will drive the most installs or engagement.
10. NeoReach
NeoReach is one of the original data-driven influencer platforms and continues to lead with robust analytics. They offer custom API integrations for app clients, allowing seamless tracking of influencer performance down to cost-per-install and retention.
As app discovery continues to shift toward social channels, choosing the right influencer marketing partner can make or break a launch. Whether you’re targeting millennials with budgeting tools or Gen Z gamers on TikTok, the agencies listed above know how to craft campaigns that convert.
Want to explore how influencer marketing can accelerate your app’s growth?
Let’s Talk Strategy