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Case Study

WinQuik

WinQuik is the newest live trivia quiz app featuring dynamic personalities from all avenues of entertainment. Headlined by actor Pooch Hall, hosts quiz players on a wide variety of exciting and challenging categories.
Marketing

MARKETING

Our Strategy

Our strategy for Winquik was to focus on the fun factor of Winquik. We did this by doing a full refresh of Winquik’s App Store imagery and description, as well as creating ad creative that spoke to the features of the app as well as the star power that was attached. We used a combination of App Store/Play Store Ads & Social Media to acquire an active user base.

App Store Optimization

We first optimized their store listing to incorporate various targeted keywords and provided an update to their app store imagery. This helped provide a solid brand to their store listing.

App Store Optimization

We first optimized their store listing to incorporate various targeted keywords and provided an update to their app store imagery. This helped provide a solid brand to their store listing.

AD Creative

The focus of our ads was to create fun and energetic videos that focused on Winquik’s key features as well as the app’s celebrity guests.

THE DATA

A look at WinQuik’s performance by the numbers

Live Games

Live games are the main sell of the app. Through user-tracking, we discovered top categories of Movie/TV/Film and Pop Culture to be the top performers. Thus, we changed our Social Media Ad Targeting to include those interested in these categories. From this, we increased live game participation from between 600-800 on average to over 2,000 on average.

Most Consistent Categories

Top 5 Topics

Total Installs

55,950

Users Registered

41,172

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