The Top Ten Apps for Millennials in 2021
Millennials are a coveted group of users when it comes to a targeted audience for an app. They make up the overwhelming majority of working adults, which means they are most likely to have the income to make purchases and drive downloads and revenue. When it comes to app marketing, they’re not a demographic to […]
Digital Marketing Solutions for App Marketing in 2021
Online marketing companies are constantly updating their strategies to keep up with changing trends in the digital world. Because of the fast pace of the internet, some solutions may become less effective from year to year. However, some strategies are strong enough to withstand the test of time. Here are three digital marketing solutions that […]
Getting Your App Exposure With Google Play Store Ads
The first big step into app marketing is advertising at the sources, the App Stores Marketplaces. Keyword based ASO marketing strategies have created the backbone of your app’s marketing, but now is time to push slightly beyond organic searches. Google Play Store Ads are a great way to help you reach Android device users through a search within the […]
How to Boost Your App Conversions With Apple Search Ads
After your app is developed and live on app stores; its time to hit app marketplaces and get your new app exposure. A great way to get your foot in the door with app advertising would be to invest in Apple Search Ads. Apple Search Ads give your app exposure on the Apple App Store through keywords linked to […]
The Importance of App Store Keywords Research
When marketing your app, one of the first things you come across is how to optimize your app’s exposure on the app store. Before running into ads, you have to make sure your app is best explained and displayed on app store marketplaces. App Store keywords research is done in order to find the best […]
How to Get More App Downloads with a CRO Audit
Once an app is completed, it is best practice to conduct a proper CRO audit before putting your foot on the gas in advertising. A CRO (Conversion Rate Optimization) audit is used to determine what problem/problems lie within your app that would cause low conversion rates. Most app advertising companies know to conduct a CRO […]
How to Create a Dating App: Pre Launch Marketing
The new age of online dating has come and doesn’t seem to be slowing down. With everyone looking for love, dating apps have taken over the app marketplace as people continue to search for their significant through refined searches. Any idea is a good idea when it comes to creating a new dating app, but […]
Deep Linking and the Future of Mobile Advertising
One of the most underused app advertising strategies would be deep linking. Mobile app deep linking is a small detail that many app advertising agencies tend to overlook. But when utilized, the benefits can really be worthwhile. Mobile deep linking can improve your apps downloads, retention, and user experience. This article will cover a simple […]
How to Find the Right Social Media Influencer
Social media has become the go to platform for many marketing agencies. Its ability to reach large numbers of people on a personal level has made it an extremely useful tool in data advertising. But now, over the past few years, a new strategy has emerged for marketers in social media advertising. The rise of […]
IOS 14.5 Changes Data Mining for Advertising Agencies
With the public beta for Apple’s latest IOS update already out, the official release of IOS 14.5 is looming. Set to hit Apple’s products early this spring, sometime around March 22nd, Apple is looking to change the game for data mining advertising agencies. All is not lost from Apple’s new data tracking policy, but some […]