marketing
cauldy
cauldy
Cauldy is a Gen Z-designed social media platform focused on meaningful, anonymous interactions. SEMNexus was tasked with driving app downloads through Google Ads and Facebook Ads, improving visibility through App Store Optimization (ASO), and creating a professional pitch deck for investors.
objectives
- Increase app downloads on iOS and Android.
- Improve app store visibility and conversion rates.
- Develop a high-quality pitch deck to secure investor funding.
strategy
google ads
Focused on high-intent keywords like “anonymous social media” and used value-based bidding to maximize installs.
facebook ads
Targeted Gen Z users with tailored ad creatives (video, carousel, and story ads).
ASO
Optimized app descriptions, visuals, and metadata to improve search ranking and conversion.
UX Audit
Simplified signup process and added an interactive walkthrough to improve onboarding.
pitch deck
Designed a compelling pitch deck highlighting Cauldy’s growth potential.
the data
A look at the app’s performance by the numbers
conclusion
SEMNexus drove over 40,000 downloads at a highly competitive cost per install through strategic ad targeting and ASO. The onboarding improvements boosted retention, and the pitch deck positioned Cauldy for investor success.
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SEM Nexus is ready to help you find unique solutions for your app. Get in touch to learn more about your project and receive the full SEM Nexus treatment.
By partnering with SEM Nexus, you can confidently launch your app and get your product into the hands of customers, achieving unparalleled mobile growth.
By partnering with SEM Nexus, you can confidently launch your app and get your product into the hands of customers, achieving unparalleled mobile growth.