It’s time to consider downloading some new apps and see what the last years have brought in store for us with fresh social media platforms. Exploring new options can bring exciting experiences.
Let’s delve into the world of social media platforms beyond the familiar giants like Facebook, Instagram, Twitter, Snapchat, WhatsApp, and YouTube. While these established apps have been the cornerstone of online communication for years. If you’re seeking information about business marketing and such with the familiar giants, you can find it in our other blogs on our page. However, for now, let’s turn our attention to the newer entrants that have been gaining momentum world wide.
Millennials and Gen Z have played a significant role in shaping the popularity of these apps, thanks to their tech nature and penchant for exploring the latest trends. However, if you’re not part of these demographics, fear not, as this blog will guide you to that. We’re accustomed to using well-known apps for business marketing. But what about the newer ones? First let’s take a look at how many people use the most famous apps. Statistics show that their popularity is backed by impressive statistics. Let’s delve into the numbers:
Facebook: Over 2.8 billion monthly active users.
WhatsApp: Over 2 billion monthly active users.
YouTube: Over 2 billion logged-in monthly users.
Instagram: Over 1 billion monthly active users.
Snapchat: Over 500 million monthly active users.
Twitter: Over 330 million monthly active users.
Certainly, it’s surprising to see the massive user numbers of these established apps! Now, let’s dive into exploring some newer apps and learn about their user base and how to potentially utilize them for business purposes. Some newer and most to least popular social media apps in are:
1. TikTok:
- You have probably already heard of this one, TikTok.
- With over 1 billion monthly active users, TikTok offers a vast audience for businesses to reach, especially among younger demographics like Gen Z and Millennials.
- Businesses can leverage TikTok’s short-form video format to showcase products or services creatively, engage with audiences through challenges and trends, and build brand awareness in an authentic and entertaining way.
- Influencer marketing is a popular strategy on TikTok, where businesses collaborate with content creators to promote their products or services to their followers.
- TikTok’s advertising platform provides options for businesses to run paid campaigns, including in-feed ads, branded hashtags challenges, and branded effects, to reach specific target audiences and drive conversions.
Create Engaging Content: TikTok thrives on creative and entertaining content. Businesses should focus on creating videos that resonate with their target audience while showcasing their products or services in a fun and engaging way. Whether it’s through product demonstrations, behind-the-scenes footage, or user-generated content, creativity is key to capturing viewers’ attention.
Participate in Challenges and Trends: TikTok is known for its viral challenges and trends. Businesses can leverage these challenges by creating their own branded challenges or participating in existing ones relevant to their brand or industry. This allows businesses to tap into the platform’s viral nature and reach a wider audience.
Collaborate with Influencers: Influencer marketing is a powerful strategy on TikTok, with influencers having a significant impact on their followers’ purchasing decisions. Businesses can collaborate with influencers to promote their products or services to their followers, leveraging their influence and credibility to drive engagement and sales.
Utilize Hashtags and Discoverability: Hashtags play a crucial role in increasing the discoverability of content on TikTok. Businesses should research popular hashtags related to their niche and incorporate them into their video descriptions and captions to increase visibility and reach. Additionally, businesses can create branded hashtags to encourage user-generated content and increase brand awareness.
Run Advertising Campaigns: TikTok offers various advertising options for businesses to reach their target audience, including in-feed ads, branded hashtags challenges, and branded effects. Businesses can create engaging ad campaigns to increase brand awareness, drive website traffic, and generate leads or sales.
Engage with the Community: Building a presence on TikTok requires active engagement with the community. Businesses should engage with users by responding to comments, liking and sharing user-generated content, and participating in conversations to foster relationships and build brand loyalty.
Track and Analyze Performance: TikTok provides analytics tools for businesses to track the performance of their videos and campaigns. By analyzing metrics such as views, likes, shares, and comments, businesses can gain insights into what content resonates with their audience and refine their marketing strategies accordingly.
2. Triller:
- With over 550 million registrations, Triller offers a sizable user base, primarily consisting of younger demographics similar to TikTok.
- Businesses can utilize Triller’s short-form video format to create engaging content that resonates with their target audience, showcasing products, behind-the-scenes footage, or user-generated content.
- Like TikTok, influencer marketing plays a significant role on Triller, where businesses can collaborate with influencers to reach a wider audience and drive engagement.
- Triller also offers advertising opportunities for businesses to promote their products or services through sponsored content and branded campaigns.
Create Compelling Content: Triller thrives on short-form video content, so businesses should focus on creating engaging and entertaining videos that resonate with their target audience. Whether it’s showcasing products, behind-the-scenes footage, or user-generated content, creativity is key to capturing viewers’ attention.
Participate in Challenges and Trends: Like TikTok, Triller features various challenges and trends that users participate in. Businesses can leverage these challenges by creating their own branded challenges or participating in existing ones relevant to their brand or industry. This allows businesses to tap into the platform’s viral nature and reach a wider audience.
Collaborate with Influencers: Influencer marketing is a powerful strategy on Triller, with influencers having a significant impact on their followers’ purchasing decisions. Businesses can collaborate with influencers to promote their products or services to their followers, leveraging their influence and credibility to drive engagement and sales.
Utilize Hashtags and Discoverability: Utilizing relevant hashtags on Triller increases the discoverability of your content and helps users find your videos. Businesses should research popular hashtags related to their niche and incorporate them into their video descriptions and captions to increase visibility and reach.
Run Sponsored Campaigns: Triller offers advertising opportunities for businesses to run sponsored campaigns and reach specific target audiences. Businesses can create sponsored content, including in-feed ads, branded challenges, and influencer partnerships, to increase brand awareness and drive conversions.
Engage with the Community: Building a presence on Triller requires active engagement with the community. Businesses should engage with users by responding to comments, liking and sharing user-generated content, and participating in conversations to foster relationships and build brand loyalty.
Track and Analyze Performance: Triller provides analytics tools for businesses to track the performance of their videos and campaigns. By analyzing metrics such as views, likes, shares, and comments, businesses can gain insights into what content resonates with their audience and refine their marketing strategies accordingly.
3. Discord:
- With over 150 million monthly active users across different age groups.
- Discord’s expansion beyond gaming communities has opened up opportunities for businesses to connect with various interest groups and communities.
- Businesses can create their own Discord servers to engage with customers, offer customer support, host events, and foster a sense of community around their brand.
- Discord’s voice and text chat features enable real-time communication, making it ideal for hosting virtual meetings, webinars, and Q&A sessions.
- Collaboration with influencers or community leaders within relevant Discord communities can help businesses reach and engage with their target audience authentically.
Create a Branded Server: Establishing a branded server on Discord allows businesses to build a community around their brand, products, or services. Within the server, businesses can engage with customers, offer support, host events, and share exclusive content.
Engage with Your Audience: Discord’s voice and text chat features enable real-time communication, fostering meaningful interactions between businesses and their audience. Regularly engaging with users through discussions, Q&A sessions, and polls helps to strengthen brand loyalty and foster a sense of community.
Offer Exclusive Benefits: Provide incentives for users to join your Discord server by offering exclusive benefits such as early access to product launches, special discounts, or behind-the-scenes content. This creates a sense of exclusivity and encourages users to become active members of your community.
Collaborate with Influencers and Partners: Partnering with influencers or industry experts to co-host events or discussions on your Discord server can help expand your reach and credibility. Influencers can also help promote your server to their followers, attracting new members and potential customers.
Host Events and Workshops: Organize virtual events, workshops, or webinars within your Discord server to provide value to your audience and showcase your expertise. These events can cover topics related to your industry, product demonstrations, or educational content tailored to your audience’s interests.
Promote Products and Services: While maintaining authenticity is key, businesses can subtly promote their products or services within their Discord server through dedicated channels or announcements. However, it’s essential to prioritize providing value and fostering community engagement over direct selling.
Utilize Bots and Automation: Discord offers a wide range of bots and automation tools that businesses can leverage to enhance their server’s functionality and engagement. From moderation bots to music bots and custom bots tailored to specific needs, automation can streamline processes and improve user experience.
4. Clubhouse:
- With 10 million monthly active users.
- While Clubhouse’s user base is smaller compared to other platforms, its audio-based format attracts professionals, entrepreneurs, and individuals interested in networking.
- Businesses can utilize Clubhouse to host industry-specific discussions, thought leadership panels, and networking events to establish authority and build relationships within their niche.
- Hosting regular rooms on Clubhouse allows businesses to engage with their audience in real-time, share insights, and gather feedback.
- Collaboration with industry influencers or thought leaders to co-host rooms can help businesses expand their reach and credibility on the platform.
Host Rooms and Events: Businesses can utilize Clubhouse to host industry-specific discussions, thought leadership panels, Q&A sessions, and networking events. By providing valuable insights and facilitating conversations relevant to their industry or niche, businesses can establish authority and build relationships with their audience.
Collaborate with Industry Influencers: Partnering with industry influencers or thought leaders to co-host rooms or events on Clubhouse can help businesses expand their reach and credibility on the platform. Influencers can attract a wider audience to the room and lend their expertise to the discussion, increasing engagement and visibility for the business.
Share Expertise and Insights: Businesses can position themselves as thought leaders by sharing valuable expertise, insights, and best practices within Clubhouse rooms. By providing valuable content that resonates with their audience, businesses can build trust and credibility, attracting followers and potential customers in the process.
Network and Build Relationships: Clubhouse provides a unique opportunity for businesses to network and connect with industry professionals, potential clients, and like-minded individuals in real-time. Actively participating in relevant rooms and engaging in conversations allows businesses to build meaningful relationships and expand their professional network.
Promote Events and Offerings: Businesses can leverage Clubhouse to promote upcoming events, product launches, or special offers to a targeted audience. By sharing announcements and updates within relevant rooms, businesses can generate buzz and excitement around their offerings, driving traffic and conversions.
Provide Customer Support and Engagement: Clubhouse can serve as a platform for businesses to offer customer support, address inquiries, and engage with their audience in real-time. By hosting dedicated support rooms or participating in discussions related to their products or services, businesses can provide personalized assistance and foster customer loyalty.
Monitor Trends and Insights: Clubhouse offers valuable insights into industry trends, conversations, and audience preferences. By monitoring relevant rooms and discussions, businesses can stay informed about emerging trends, identify opportunities for content creation, and adjust their marketing strategies accordingly.
Overall, Clubhouse presents exciting opportunities for businesses to connect with their audience, establish thought leadership, and build meaningful relationships through real-time audio conversations and networking. By leveraging the platform’s unique features and engaging with the community authentically, businesses can unlock the full potential of Clubhouse as a marketing tool.
5. Vero:
- Approximately 6 million users.
- With a focus on privacy and user control over content sharing, Vero appeals to individuals who value authenticity and transparency in their social media interactions.
- Businesses can leverage Vero’s emphasis on privacy to build trust with their audience by sharing authentic and personalized content.
- Vero’s chronological feed and ad-free experience provide an opportunity for businesses to stand out without competing with algorithm-driven content.
- Engaging with the Vero community through meaningful conversations, storytelling, and behind-the-scenes content can help businesses foster stronger connections with their audience.
Authentic Content Sharing: Vero’s emphasis on privacy and control over content sharing aligns well with consumers’ increasing desire for authenticity. Businesses can use Vero to share genuine, behind-the-scenes content, providing followers with a transparent view into their brand and values.
Build Personal Connections: Vero allows businesses to foster personal connections with their audience by engaging in meaningful conversations and interactions. By responding to comments, sharing user-generated content, and showcasing the human side of their brand, businesses can build trust and loyalty among their followers.
Create Exclusive Content: Businesses can leverage Vero’s platform to offer exclusive content or promotions to their followers, rewarding them for their loyalty and engagement. Whether it’s exclusive discounts, sneak peeks of upcoming products, or behind-the-scenes content, providing value to followers can strengthen brand affinity and drive engagement.
Focus on Quality Over Quantity: Unlike other social media platforms driven by algorithmic feeds, Vero’s chronological feed allows businesses to stand out without competing for attention. By focusing on creating high-quality content that resonates with their audience, businesses can capture attention and drive meaningful engagement.
Utilize Hashtags and Discovery: Hashtags play a crucial role in increasing the discoverability of content on Vero. Businesses should research relevant hashtags related to their niche and incorporate them into their posts to reach a wider audience and increase visibility.
Engage with the Community: Actively engaging with the Vero community by participating in discussions, sharing valuable insights, and collaborating with other users can help businesses expand their reach and build relationships with potential customers.
Monitor Analytics and Insights: Vero provides analytics tools for businesses to track the performance of their posts and campaigns. By monitoring metrics such as views, likes, shares, and comments, businesses can gain insights into what content resonates with their audience and adjust their strategy accordingly.
Vero offers businesses a platform to connect with an audience that values privacy, authenticity, and transparency. By leveraging Vero’s unique features and focusing on creating meaningful connections with their audience, businesses can effectively reach their marketing goals and build a loyal following on the platform.
Overall, each of these new social media apps offers unique opportunities for businesses to connect with their audience, showcase their brand, and drive engagement. By understanding the features and audience demographics of each platform, businesses can tailor their strategies to effectively reach their marketing goals. These are just a few examples, and the popularity of social media apps can vary based on trends and user preferences. In conclusion, exploring new social media platforms offers exciting opportunities for businesses to connect with diverse audiences and drive engagement. While established giants like Facebook, Instagram, and Twitter remain influential, newer entrants like TikTok, Triller, Discord, Clubhouse, and Vero provide unique features and audiences for businesses to explore. By understanding the demographics and functionalities of these platforms, businesses can tailor their strategies to effectively reach their target audience and stay ahead in the digital marketing.