marketing
Resonante
resonante
Resonante is a mental health app that provides a safe, anonymous space for meaningful conversations, ensuring you never feel alone in life’s challenges. Whether facing financial stress, parenting struggles, or wellness concerns, our community connects you with others who truly understand through anonymous chat and emotional support.
objective
Support Resonante’s growth as a safe, anonymous space for emotional connection and support by running paid acquisition campaigns, analyzing user experience through in-app funnels, and improving subscription conversion through UX and pricing recommendations.
target persona
Following in-depth market research, we identified emotionally overwhelmed Gen Z and millennials who value anonymity, quick access, and peer connection. All campaign strategy and product analysis was aligned with this segment.
what we did
Ran paid acquisition campaigns on Google Ads and Facebook
- Google Ads: 3,232 downloads at a CPI of $0.78
- Facebook Ads: 2,108 installs at a CPI of $3.52
Built detailed in-app funnels to understand user behavior across onboarding, engagement, and monetization stages
Identified key drop-off points through funnel analytics
Delivered actionable UX/CRO recommendations, including:
- Clearer CTAs and more intuitive onboarding steps
- Suggested search functionality in dropdowns
- In-app event tagging for deeper analytics
Proposed a price increase from $3.99 to $5.99–6.49/month to better reflect the app’s premium positioning, supported by competitor benchmarking.
the data
A look at the app’s performance by the numbers
key results
SEMNexus drove over 40,000 downloads at a highly competitive cost per install through strategic ad targeting and ASO. The onboarding improvements boosted retention, and the pitch deck positioned Cauldy for investor success.
- Scaled acquisition efficiently through paid ads, maintaining a low blended CPI across channels
- Identified and addressed high-friction areas in the onboarding and subscription proces
- Provided a phased roadmap for event tracking and CRO improvements
- Delivered strategic insights to boost monetization and App Store positioning
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marketing case studies
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let’s connect
SEM Nexus is ready to help you find unique solutions for your app. Get in touch to learn more about your project and receive the full SEM Nexus treatment.
By partnering with SEM Nexus, you can confidently launch your app and get your product into the hands of customers, achieving unparalleled mobile growth.
By partnering with SEM Nexus, you can confidently launch your app and get your product into the hands of customers, achieving unparalleled mobile growth.