Our strategy for Tito was to focus on the app’s ability to provide up-to-the-minute information on events and activities happening nearby. The campaign targets young, tech-savvy individuals who are always on the lookout for new experiences and things to do. By highlighting user-generated content, Tito aims to create a sense of community and FOMO among potential users.
We first optimized their store listing to incorporate various targeted keywords and provided an update to their app store imagery. This helped provide a solid brand to their store listing.
Our focus was to create exciting video ads that visualized just how exciting life in the city can be when you can take full advantage of Tito!
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