marketing
ualett
ualett
Ualett is a U.S.-based financial platform serving over 160,000 gig workers, independent contractors, and small business owners. Through its mobile app, Ualett offers fast, no-credit-check cash advances with a flat fee and flexible repayment terms.
Problem / Challenge
Ualett faced strong competition from fintech apps with:
- Hidden fees, limited transparency
- Poor user support
- Inaccessible terms for gig workers
To scale effectively, they needed a clear acquisition strategy, stronger messaging, and a reliable lead generation engine.
objectives
- Increase qualified leads and app downloads
- Improve brand trust and clarity of messaging
- Optimize acquisition spend across major ad platforms
Strategy / Approach
We conducted in-depth market research to define the ideal user persona: a gig worker needing fast, flexible, and transparent cash solutions. Based on this, we:
ads
Created and launched targeted ads across Google, Meta, and Apple Search.
develop
Developed ad messaging centered on speed, ease, and no credit checks.
optimize
Optimized campaign structure, tracking, and audience targeting
execution
- Set up conversion tracking and performance analytics across platforms
- Ran geo-targeted campaigns in high-density gig worker markets
- A/B tested ad variations for copy and CTA effectiveness
- Tracked User Experience Using Adjust and gave recommendations to correct any drop offs
results
Since the beginning of our engagement:
- Effectively managing an an budget greater than $50k/month
- CPI targets being bet near $1 Android, $5 iOS
- More than 20k downloads per month
- App downloads increased by 40%, month over month
- Leads increased by 30%, month over month
the data
A look at the app’s performance by the numbers
Key Learnings / Insights
- Simplicity, trust, and speed are top priorities for gig workers
- Search-based intent (Google & Apple) drove the highest ROI
- Personalized, regional targeting improved quality and reduced CAC
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By partnering with SEM Nexus, you can confidently launch your app and get your product into the hands of customers, achieving unparalleled mobile growth.
By partnering with SEM Nexus, you can confidently launch your app and get your product into the hands of customers, achieving unparalleled mobile growth.