Have you already immerse yourself in the world of TikTok influencer marketing? Maybe it was on your list of New Year’s resolutions. After all, it’s predicted that by 2025 54.9% of marketers will take advantage of TikTok influencers and you don’t want to be left behind as innovations are being made. To help you jumpstart your foray into TikTok influencer marketing, we’ve compiled a list of 10 of the most followed TikTok influencers below. Read on to find out more about what makes them popular and the kinds of brands they’ve partnered with in order to gain some inspiration for your upcoming campaigns.
1. Charli D’Amelio (@charliedamelio)
Charli is currently the most followed TikTok influencer in the world, with a follower count of 137.1 million. She rose to fame by posting videos of herself dancing to viral trends such as the “Renegade” dance. Since her rise to fame D’Amelio has partnered with Morphe Cosmetics, created her own nail polish line, launched an apparel line for Hollister, and begun starring in her own docu series alongside her family titled, The D’Amelio Show. Her current estimated net worth is $20 million and in 2020 she became the youngest person to appear on Fortune’s 40 Under 40 list. Surpassing even the title of macro influencer, Charli could easily be considered a mega influencer comfortably positioned along the likes of celebrities such as Riverdale’s Madelaine Petsch and The Bachelorette’s Tayshia Adams.
2. Khabane Lame (@khaby.lame)
Khabane Lame is a Senegalese-born TikToker-turned influencer based in Milan. He began creating TikToks after being laid off from his job due to the pandemic. His videos feature himself silently reacting to overly complicated “life hacks” posted by others on the platform. He currently has the second most followers on TikTok, with a count of 133.2 million. In January of 2022 he signed a multi-year partnership with BOSS, a German luxury fashion house. He was subsequently featured in a campaign alongside Kendall Jenner, Hailey Bieber, Future, and other major celebrities.
3. Bella Poarch (@bellapoarch)
Bella Poarch is a Filipina-American TikToker who ranks third when it comes to most followed TikTok influencers. She boasts a following of 88.1 million as of February, 2022. She’s also the creator of the world’s most liked TikTok video, which has over 50 million likes. Poarch first began posting gaming and anime content, but went viral with a video of her lip syncing to “Sophie Aspie Send” by Millie B. She has partnered with brands such as YSL Beauty and La Roche Posay, and she signed a record deal with Warner Media in May of 2021.
4. Addison Rae (@addisonre)
Addison Rae Esterling, known widely as Addison Rae, is a major TikToker and actress. She has the fourth most TikTok followers on the platform, with a count of 86.7 million. Like D’Amelio, Addison Rae rose to popularity by posting dance videos set to songs trending on the app. She gained over a million followers in just a few months, leading her to expand her online presence and even sign with WME. Rae has partnered with major brands including Reebok, American Eagle, and Hollister. Despite not being at the top of the follower list for TikTok, as of 2020 she was the highest earner on the platform according to a Forbes report. In 20201, Rae starred in a Netflix remake of She’s All That titled She’s All That. Following its release, she signed a deal with Netflix Studios.
5. Zach King (@zachking)
Zach King dabbled in multiple platforms before TikTok, notably YouTube, Vine, and TikTok’s former alias – Musical.ly. In fact, King’s first TikTok video was posted to the site in 2016 when it was still called Musical.ly. He is famous for posting videos featuring “magic tricks” created by editing skills he has been honing since the age of fourteen. He has 67.4 million followers, and while this is a bit of a drop from the top TokTok influencers, it brings him to the fifth most followed TikTok profile on the platform.
6. Dixie D’Amelio (@dixiedamelio)
Dixie is the older sister of TikTok superstar, Charlie D’Amelio. She has 57.1 million followers on TikTok, placing her firmly in the most followed TikTok creator category. After Charli begain gaining popularity on the app, Dixie began posting on the app as well and quickly joined her sister in noteriety. In 2020 she signed with UTA (United Talent Agency) and has appeard on Attaway General on Brat TV, signed a record deal with HitCo Entertainment, and procured a podcast deal with her sister.
7. Loren Gray (@dixiedamelio)
Loren Gray is the eleventh-most followered TikToker on the platform with a follower count of 54.5 million. She held the title of most followed from March 2019 – March 2020. She first joined the platform when it was still known as Musical.ly in 2015 and amassed a large following, prompting her to begin growing YouTube and Instagram platforms as well. Gray has since launched a music career, having signed with Virgin Records before departing the label to become an independent artist. She also launched her own jewelry brand called “&always”. According to Forbes, she was the fourth-highest earning TikTok star as of August, 2020.
8. Michael Le (@justmaiko)
Michael Le is another TikTok creator who has been with the platform since its Musical.ly days. He began uploading dance videos in 2016 and has risen to the one of TikTok’s most followed accounts, with a current following of 51.5 million. According to Forbes, he was also one of TikTok’s highest earners as of 2020. He has partnered with Invisilign, created sponsored posts for Disney+, and has a YouTube channel with his family called The Shluv Family with their own clothing line.
9. Brent Rivera (@brentrivera)
Brent Rivera originally gained popularity on the Vine app. Since its shut down, he has amassed large followings on Instagram, YouTube, and TikTok. His profile features both original prank and skit videos as well as ones following humorous trends. He currently has 42.5 million followers on TikTok, earning himself a spot amongst the top TikTok influencers. He has worked with sponsors such as NYX Cosmetics and Softsoap. Brent is also an actor and the cofounder of Amp Studios, a digital creator incubator group.
10. Avani Gregg (@avani)
Avani Gregg is a TikToker and makeup artist who first went viral for a video she posted of a makeup transformation into a Harley Quinn-inspired clown. She is best friends with Charli D’Amelio and at one point was also a member of the Hype House creator collective. She is a lead character in the web series Chicken Girls and has plans to release a memoir. Some of her sponsors have included the online marketplace, Vinted, and Prada.
While this isn’t a fully comprehensive list of the most followed TikTok influencers on the Internet right now, it gives you a great idea of what type of influencer has a large amount of reach and therefore influence. Whether you’re ready to work with macro influencers, or need to start somewhere smaller, you can use these niches as blueprints for your next digital marketing campaign in order to find someone who is reminiscent of the top tier influencers mentioned above.