Our 10 Top Business Books for a Budding Entrepreneur

Have you been recently bitten by the entrepreneurial bug? Maybe you’re already on your entrepreneurial journey, but feel a little lost about which way to go next. If you’re looking for some guidance or inspiration, look no further. We’ve compiled a list of 10 top business books for a budding entrepreneur to read. Some of […]

3 Tips to Achieve the Best Email Marketing Strategy

So you’re ready to finally tackle the world of email marketing as part of your overall digital marketing strategy. No matter which platform you’re using  of the many email marketing services available on the market, you might be feeling stuck at square one. If that sounds like you, don’t worry. We’ve come up with 3 […]

Why Overlooking Nano Influencers Could Cost You in 2022

Are you thinking of jumping into influencer marketing by using nano influencers? Or maybe you’re curious about what actually differentiates each level of influencer. Read on to learn about how to define a nano influencer, what the advantages of working with them are, and how much it might cost to run an influencer campaign with […]

Do You Need an Influencer or a Content Creator to Market Your Brand?

While it may seem like all content is created equal, there are two distinct categories that have risen to dominance – content creators and influencers. In order to create the most effective campaign strategy, it’s important to understand the difference between an influencer and a content creator in order to utilize each for the best […]

Motivate Your Audience to Take Action: Crafting a CTA

Do you have an email list a mile long or a social media follower count to rival an influencer – but still lack sales when it comes to your product? It may be because you’re missing the essential piece you need to of motivate your audience to take action instead of just passively taking in […]

How Digital Technology Companies Can Combat The Great Resignation

By now you have no doubt heard of “The Great Resignation”. This term, coined by Dr. Anthony Klotz at Texas A&M University, is used to describe the record numbers of employee turnover happening in the wake of the pandemic. In September alone, 4.4 million people quit their jobs. that   Why Employee Retention is Slipping […]

Lessons for Entrepreneurs from The 4-Hour Workweek

The 4-Hour Workweek is a business book written by Tim Ferriss geared towards entrepreneurs who are tired of the traditional work model and interested in pursuing something more. The tagline is “Escape 9-5, work anywhere, and join the new rich”, the New Rich in Ferriss’ case being those who have curated a luxury lifestyle through […]

Mobile App Development Trends for 2021

There is constant change and growth happening in the mobile app industry at all times. The trends and features that made a new mobile app successful years or even months ago are not the same as they are now. Budding and seasoned mobile app developers alike need to conduct market research in order to serve […]

The Best Social Media Scheduling Tools for Success

Are you overwhelmed by trying to keep up with scheduling social media content regularly? If you find yourself struggling to post consistently or in a timely manner, the answer is simple; you need a content management system. But with a huge variety of systems available, how can you know which is right for you? That’s […]

The Importance of Audience Segmentation

What is audience segmentation? According to Wikipedia, audience segmentation is a marketing strategy that involves dividing people into various subgroups based on a variety of factors. But how does this relate to you as an app marketer? Often, new app marketers will develop a generic message, send that message out to their entire audience, and […]


Get the most cutting-edge knowledge resources for the mobile app industry. Subscribe to join our Newsletter.