Major Mobile App Design Trends of 2021
There are many important components when it comes to developing your new app. One of the most important, but less understood components is mobile app design imagery. In order to demystify this field a bit, we spoke with the SEM Nexus Director of Graphic Design, Taylor. She gave us great insight into some of the […]
Conducting Market Research for Your Mobile App
Mobile app development can often seem like a daunting field. After all, you may have a great idea for a mobile app that could fly off the shelves of the Google Play and Apple Stores, or you could have an idea that seems to crash for no particular reason. In reality however, the reasons behind […]
Setting KPIs for Your New App as a Developer
Once you’ve come up with an idea for an app and began developing it, you’ll undoubtedly want to see it succeed. But how do you measure that success? The answer to that is by setting KPIs, also known as key performance indicators. These are the measuring sticks for your app’s performance. There are a variety […]
Introducing iOS 15 – What New Privacy Features and Tech Updates Mean for App Developers
Less than a year after their release of iOS 14, Apple made headlines with the announcement of their iOS 15 release, which will become available this fall. During their June Summit, they gave a comprehensive overview of exactly what the new system will look like for Apple users. The largest updates are related to privacy […]
Why Do You Need ASO Before Releasing Your App?
Written by Irina Heinz So, you’re getting ready to release your app. Let’s take for example a Brain Dots-like logic game where you need, applying the laws of physics, to draw random lines connecting two dots on the screen. In fact, you can follow the tips from this post if you’re releasing any app, not […]
MailChimp A/B Testing: A Beginner’s Guide
If you google AB testing, you will likely be inundated with multiple companies offering to perform a/b testing services. But what exactly is A/B testing? Simply put, A/B testing is an experiment with two results – A and B. Also known as split testing, this method of testing is an integral part of user tracking which allows marketers and developers to identify the most valuable variable of a specific asset.
How to Boost Your App Conversions With Apple Search Ads
After your app is developed and live on app stores; its time to hit app marketplaces and get your new app exposure. A great way to get your foot in the door with app advertising would be to invest in Apple Search Ads. Apple Search Ads give your app exposure on the Apple App Store through keywords linked to […]
Influencer’s Guide: Social Media Marketing
Are you on the rise to becoming a social media influencer? If you are, here are some tips that will help you get yourself picked up by a social media marketing agency. First things first, make sure you are easy to contact. Be sure to include your email in your bio; agencies need a way […]
How to Get More App Downloads with a CRO Audit
Once an app is completed, it is best practice to conduct a proper CRO audit before putting your foot on the gas in advertising. A CRO (Conversion Rate Optimization) audit is used to determine what problem/problems lie within your app that would cause low conversion rates. Most app advertising companies know to conduct a CRO […]
How to Create a Dating App: Pre Launch Marketing
The new age of online dating has come and doesn’t seem to be slowing down. With everyone looking for love, dating apps have taken over the app marketplace as people continue to search for their significant through refined searches. Any idea is a good idea when it comes to creating a new dating app, but […]