Why You Need a Social Media Manager

If you’ve reached the stage where you’ve moved past mobile app development and on to mobile app marketing, you may be wondering whether or not you should hire a social media manager. You may be unsure whether they are truly worth the investment or not. Truthfully, a social media manager can be the difference between […]

The Most Popular Apps Amongst Gen Z Might Surprise You

What types of apps are Gen Z most engaged with and interested in? Perhaps surprisingly, thg an app marketing strategy, it’s important to research deeply. So read ahead to find out more about the most popular apps amongst Gen Z.

Building App Engagement Through Social Media Community

When it comes to the social media marketing strategy for your mobile app there are multiple factors that come into play. You will very likely engage in paid social media advertising through sponsored ads or by using a social media influencer. But another integral part of mobile app marketing is using organic social media to […]

Creating an Effective Social Media CTA

A CTA in digital marketing is like a Trojan horse; when done right, people don’t see it coming, and it’s extremely effective in breaking down consumer’s walls. The best app marketing agencies know how to use a CTA to clearly lead their audience to where they want them to go. But with so many different […]

MailChimp A/B Testing: A Beginner’s Guide

If you google AB testing, you will likely be inundated with multiple companies offering to perform a/b testing services. But what exactly is A/B testing? Simply put, A/B testing is an experiment with two results – A and B. Also known as split testing, this method of testing is an integral part of user tracking which allows marketers and developers to identify the most valuable variable of a specific asset.

Influencer’s Guide: Social Media Marketing

Are you on the rise to becoming a social media influencer? If you are, here are some tips that will help you get yourself picked up by a social media marketing agency.  First things first, make sure you are easy to contact.  Be sure to include your email in your bio; agencies need a way […]

TikTok Advertising: How To Utilize TikTok Marketing

TikTok has taken over mobile devices as the new rising star of social media outlets, making TikTok a prime platform for mobile app advertising.  TikTok has grown to become the 6th most popular app used globally; with its user base still increasing.  As one of the best social media platforms for user engagement, TikTok advertising […]

Snapchat Marketing Strategy

Your app’s marketing is going well but you want to really hit home on a target audience. Facebook and Instagram ads did great in casting a net and pulling in a general audience for your app. Now, using Snapchat marketing, you can really hone in on your targeted demographic. Snapchat provides vertical video and image […]

Facebook and Instagram Marketing Secrets

The road to creating a successful app is difficult but doesn’t end after its development.  Advertising your app is the next step you have to take and it’s just as difficult and pricey as the last.  Luckily, Facebook and Instagram provide great tools for marketing your new mobile application.  Seeking advisement of what platforms to […]

How to Create a Dating App: Pre Launch Marketing

The new age of online dating has come and doesn’t seem to be slowing down.  With everyone looking for love, dating apps have taken over the app marketplace as people continue to search for their significant through refined searches.  Any idea is a good idea when it comes to creating a new dating app, but […]

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