How An SEO Blog Can Help Your Business Grow

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How An SEO Blog Can Help Your Business Grow



There are many factors that go into making your business successful and well known. Whether you have an app that you want to gain traction, or a service that you want to offer, it’s important to be able to find ways to gather new leads and interest back to your site. A great way to do this is to set up an SEO blog for your business. While blogging may not seem useful if your product is a game or a pet product, it’s actually a universal tool that can aid you. Read ahead to discover how having an SEO blog can help your business grow.

An SEO blog can drive organic traffic to your business

One of the biggest reasons that an SEO blog can help your business is that SEO optimization is the easiest way to direct traffic to your website organically. You can choose to pay for ads that will put your company on the radar next to the big players in your niche, but this will become expensive to maintain as your sole method of making your company known to the market. Additionally, you run the risk of being ignored even if you rank highly because you will not have built any status or reputation with your services. The solution to this is bolstering your paid advertising efforts with blogging. This will help your target audience to not only find you, but to trust you. After all, research has shown that on the first page of Google search results, 71.33% of clicks went to an organically ranked page. When you take advantage of the free resource and get a blog started as part of website optimization, you are likely to attract even more quality, inbound leads that have a high chance of converting to paying customers.

Another advantage of SEO blogging is that it is a great way to incorporate the practice of backlinking into your strategy in order to improve SEO. The definition of backlinking is simply linking from one website to another website. But the implications of backlinks within an SEO article mean that you can improve SEO rather passively simply by implementing link building strategies in your writing. For example, a strong blog will include more than one inbound link to the main page of your website and/or one or more past blog posts that may be relevant to different aspects of your current post.

Another side of backlinking is deciphering how to receive backlinks to your site on other websites. There are services that advertise the option to buy backlinks that are inserted in comments sections or frivolously into other blogs simply because you paid. Not only is this practice ultimately not particularly effective, but it can actually be dangerous to your business. Google will often flag activity like this because it’s considered “cheating” the system and can cause your site to be penalized or even taken down. A much better way to approach the practice of backlinking is to procure free backlinks through relationships with trustworthy sites built by providing valuable information to readers. You don’t have to buy backlinks for SEO if you build a body of work that is worth organically referencing by way of backlinks.

An SEO blog can keep current customers engaged

Another great highlight of having an SEO blog on your site is that it’s a great way to keep your current customers engaged with your company. Provide a newsletter opt-in for your audience so that they will receive an email blast every time you upload a new blog post. This way they’ll be constantly kept up to date on the latest content you provide. With blogs furnished with inbound backlinks, this can be a great way to drive traffic throughout your blog and website. And the more clicks you receive, the better your blog will rank for different keywords and phrases in search engines. This gives you an opportunity to create a medium which your audience can use. By answering questions that customers have, by providing insightful how-tos about your niche, and educating potential customers about different topics, you’ll be building a great source for your audience to turn to when sharing your services or looking for more information at the beginning of their buyer journey.

If you’re looking for a platform to help you with email marketing for your blog, MailChimp is great for both beginners and experts alike. Its interface is very user-friendly and MailChimp features email metrics such as open rates and click-through rates on an interactive map that show you plainly if your email marketing is actually generating traffic to your SEO blog.

An SEO blog can encourage interested parties to convert into leads

As mentioned above, inbound marketing is one of the most effective ways to take visitors from potential customers to happily paying clients. Leads who come to your website by way of SEO are doing research and looking for specific solutions to problems or questions that they have. If you can provide these through your blog, then you have a better chance at conversion.

An SEO blog can also provide easy access to products and services that your company provides. Do you have a new development service? Showcase it by sharing your insights about website or app development and then linking to the page that allows clients to inquire about that service. Or share your research about the best types of eCommerce platforms and then provide the link to your own burgeoning eCommerce website. In this way you not only build authority over your domain, you also provide customers with an easy way to access the things you want them to buy.

The numbers show that using an SEO blog to increase your visibility works and can in turn help you to reach your goals, whether you want to boost sales, subscriptions, or even installs on an app. When you take a time to set up an SEO blog, you invest in a channel for traffic that is evergreen and can drive business in a valuable and cost-effective way. Need help taking your mobile app marketing strategy to the next level? Reach out, our team will be happy to help!

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