5 Must-Haves in a Cohesive Startup Branding Guide
Guest Post contributed by Zoe Chin of Snappymob For businesses of any size and vertical, having a solid and cohesive brand is key to standing out in a competitive market where businesses are running neck and neck at every level. But how exactly does a branding strategy benefit a business and why do businesses need […]
The Best Social Platform for Mobile App Marketing
Once you’ve begun strategizing your digital marketing campaign for your mobile app, you may begin to think about all the options that exist for social media marketing. While there is no best social platform for mobile app marketing across the board, there are platforms better suited for different types of niches or campaigns. We’re going […]
Women in Tech: 7 Female Entrepreneurs You Don’t Want to Miss
March is Women’s History Month, and that means we can’t let too much time pass without taking a moment to celebrate women in tech! Just like last month, when we celebrated Black History Month by highlighting the contributions of Black people to the digital space, we now want to lift up women who are doing […]
Your Guide to 10 of the Most Followed TikTok Influencers Right Now
Have you already immerse yourself in the world of TikTok influencer marketing? Maybe it was on your list of New Year’s resolutions. After all, it’s predicted that by 2025 54.9% of marketers will take advantage of TikTok influencers and you don’t want to be left behind as innovations are being made. To help you jumpstart […]
Our 10 Top Business Books for a Budding Entrepreneur
Have you been recently bitten by the entrepreneurial bug? Maybe you’re already on your entrepreneurial journey, but feel a little lost about which way to go next. If you’re looking for some guidance or inspiration, look no further. We’ve compiled a list of 10 top business books for a budding entrepreneur to read. Some of […]
3 Tips to Achieve the Best Email Marketing Strategy
So you’re ready to finally tackle the world of email marketing as part of your overall digital marketing strategy. No matter which platform you’re using of the many email marketing services available on the market, you might be feeling stuck at square one. If that sounds like you, don’t worry. We’ve come up with 3 […]
Why Overlooking Nano Influencers Could Cost You in 2022
Are you thinking of jumping into influencer marketing by using nano influencers? Or maybe you’re curious about what actually differentiates each level of influencer. Read on to learn about how to define a nano influencer, what the advantages of working with them are, and how much it might cost to run an influencer campaign with […]
Do You Need an Influencer or a Content Creator to Market Your Brand?
While it may seem like all content is created equal, there are two distinct categories that have risen to dominance – content creators and influencers. In order to create the most effective campaign strategy, it’s important to understand the difference between an influencer and a content creator in order to utilize each for the best […]
Motivate Your Audience to Take Action: Crafting a CTA
Do you have an email list a mile long or a social media follower count to rival an influencer – but still lack sales when it comes to your product? It may be because you’re missing the essential piece you need to of motivate your audience to take action instead of just passively taking in […]
How Digital Technology Companies Can Combat The Great Resignation
By now you have no doubt heard of “The Great Resignation”. This term, coined by Dr. Anthony Klotz at Texas A&M University, is used to describe the record numbers of employee turnover happening in the wake of the pandemic. In September alone, 4.4 million people quit their jobs. that Why Employee Retention is Slipping […]