Motivate Your Audience to Take Action: Crafting a CTA

Do you have an email list a mile long or a social media follower count to rival an influencer – but still lack sales when it comes to your product? It may be because you’re missing the essential piece you need to of motivate your audience to take action instead of just passively taking in […]

The 5 Levels of Influencers: How to Know Which is Right for You?

Influencer marketing is a fairly new sector of marketing strategy. Because of this, it can be hard to know exactly how to utilize it for your small business. The first question to ask is what level of influencer is right for you when it comes to promoting your brand or mobile app? Read ahead to […]

How An SEO Blog Can Help Your Business Grow

There are many factors that go into making your business successful and well known. Whether you have an app that you want to gain traction, or a service that you want to offer, it’s important to be able to find ways to gather new leads and interest back to your site. A great way to […]

The Best Social Media Scheduling Tools for Success

Are you overwhelmed by trying to keep up with scheduling social media content regularly? If you find yourself struggling to post consistently or in a timely manner, the answer is simple; you need a content management system. But with a huge variety of systems available, how can you know which is right for you? That’s […]

The Importance of Audience Segmentation

What is audience segmentation? According to Wikipedia, audience segmentation is a marketing strategy that involves dividing people into various subgroups based on a variety of factors. But how does this relate to you as an app marketer? Often, new app marketers will develop a generic message, send that message out to their entire audience, and […]

Why You Need a Social Media Manager

If you’ve reached the stage where you’ve moved past mobile app development and on to mobile app marketing, you may be wondering whether or not you should hire a social media manager. You may be unsure whether they are truly worth the investment or not. Truthfully, a social media manager can be the difference between […]

Common Mobile App Marketing Myths to Avoid

The mobile app industry is continuing to grow day by day as more and more people develop mobile applications that they desire to put on the market. Because the market is growing, there are many voices that are contributing to the conversation but not all of them are useful. Unfortunately, there are many myths surrounding […]

SEM Nexus Named a Top Digital Marketing Agency in New York

SEM Nexus is proud to announce that we have been recognized by DesignRush as one of the Top 30 Digital Marketing Agencies in New York. DesignRush is an online guide created to, among other services, help businesses find the best digital marketing company for them. They analyze and rank hundreds of agencies to help brands […]

Digital Marketing Solutions for App Marketing in 2021

Online marketing companies are constantly updating their strategies to keep up with changing trends in the digital world. Because of the fast pace of the internet, some solutions may become less effective from year to year. However, some strategies are strong enough to withstand the test of time. Here are three digital marketing solutions that […]

Getting Your App Exposure With Google Play Store Ads

The first big step into app marketing is advertising at the sources, the App Stores Marketplaces.  Keyword based ASO marketing strategies have created the backbone of your app’s marketing, but now is time to push slightly beyond organic searches.  Google Play Store Ads are a great way to help you reach Android device users through a search within the […]


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