Things to Consider Before Focusing on Mobile App Design
Once you have a great idea for an app, it’s hard to get it out of your head. In all the excitement to put your app together, you may be thinking about the logo that people will see on the App Store or the user interface that users will swipe across day after day, this […]
The Apple App Store Update to Review Guidelines and What it Means for App Developers
Last June, Apple held their Worldwide Developers Conference and announced changes that would be coming to the App Store Review Guidelines regarding new privacy policy for mobile apps. While these changes were announced months ago, Apple has given developers ample time to digest these changes and begin to implement them in their current apps and […]
How App Developers can Learn from Mobile App History and its Evolution
The mobile app industry is a booming one. With more than 8.9 million apps available on the planet, mobile app developers should be interested now more than ever in how to navigate the market. One of the best ways to do this is to take a look at mobile app history and how it has […]
Increase App Visibility for Your New Mobile App with these Top Secrets
It can be difficult to know that you’ve created a great app but see that it’s not gaining any traction in the form of downloads and installs. If this problem sounds familiar to you, you may be experiencing a problem with app visibility. This can be frustrating, but luckily there are a few solutions. Read […]
Our Top 5 Most Profitable Niches for Mobile Apps
One of the first and most important steps in app creation is conducting research in order to get specific. You might have a great idea, but it needs to be narrowed down successfully in order to evolve into a unique app that keeps users interested. One of the best ways to do this is to […]
The SEM Nexus Mobile App Development Process
There is so much that goes into mobile app development before an app is even ready to be fully marketed to the public. You can spend a lot of money on fancy ads and impressive influencers, but that will fall to the wayside if you fail to build a strong foundation based on value and […]
Effective Ways to Increase App Downloads
You’ve finally taken your app from an idea to a reality. The iconography has been perfected, your app is in the store along with a description, and you’ve troubleshooted it in beta. But after launching you realize a significant problem – you’re nowhere near the amount of downloads you projected. Your first instinct here might […]
Setting KPIs for Your New App as a Developer
Once you’ve come up with an idea for an app and began developing it, you’ll undoubtedly want to see it succeed. But how do you measure that success? The answer to that is by setting KPIs, also known as key performance indicators. These are the measuring sticks for your app’s performance. There are a variety […]
Common Mobile App Marketing Myths to Avoid
The mobile app industry is continuing to grow day by day as more and more people develop mobile applications that they desire to put on the market. Because the market is growing, there are many voices that are contributing to the conversation but not all of them are useful. Unfortunately, there are many myths surrounding […]
The Most Popular Apps Amongst Gen Z Might Surprise You
What types of apps are Gen Z most engaged with and interested in? Perhaps surprisingly, thg an app marketing strategy, it’s important to research deeply. So read ahead to find out more about the most popular apps amongst Gen Z.