What is Social Listening and Why Does it Matter?

If you’re a digital marketer or a mobile app creator, you may or may not have heard of social listening. This technique is a powerful tool when it comes to optimizing your social media strategy. It might not seem important, especially if you’ve already come up with a social plan. But social listening can be […]

How Anyone Can Effectively Utilize TikTok Marketing

TikTok has been seen as somewhat of an overnight success, boasting 656 million downloads in 2021. With its ever-growing user base, it only makes sense that TikTok marketing should hold a space within the social media campaign strategy of any digital marketing agency. Whether you’re a company looking to leverage the platform, or an individual […]

Want to Publish Instagram Carousel Posts? Use Later

Remember the Instagram update that allowed people to create carousel posts? It didn’t take long for this to become a must-have part of social strategy. Whether you’re running your own social media, or you’re working with a social media manager, it’s a consensus that carousel posts are a highly effective type of post to include […]

How to Calculate Your Market Rate as an Influencer

Do you know what to charge when it comes to brand deals and collaborations? When a is reaching out to you with an offer, do you know whether you should sign on the dotted line or attempt to negotiate? Influencer marketing is still a fairly new industry, meaning that there can be a lot of […]

The Best Social Platform for Mobile App Marketing

Once you’ve begun strategizing your digital marketing campaign for your mobile app, you may begin to think about all the options that exist for social media marketing. While there is no best social platform for mobile app marketing across the board, there are platforms better suited for different types of niches or campaigns. We’re going […]

Your Guide to 10 of the Most Followed TikTok Influencers Right Now

Have you already immerse yourself in the world of TikTok influencer marketing? Maybe it was on your list of New Year’s resolutions. After all, it’s predicted that by 2025 54.9% of marketers will take advantage of TikTok influencers and you don’t want to be left behind as innovations are being made. To help you jumpstart […]

8 Top-Tier Black Influencers You Should know in 2022

Black social media influencers play an integral part in impacting trends and decisions not just locally, but around the globe. That’s why this Black History Month, we’re taking a look at 8 of the top Black influencers you should have on your radar if you don’t already. Whether you’re an app creator looking for an […]

Why Overlooking Nano Influencers Could Cost You in 2022

Are you thinking of jumping into influencer marketing by using nano influencers? Or maybe you’re curious about what actually differentiates each level of influencer. Read on to learn about how to define a nano influencer, what the advantages of working with them are, and how much it might cost to run an influencer campaign with […]

How to Celebrate Black History Month on Instagram

The new year is well underway, and we’re now celebrating the beginning of Black History Month. If you have a social media presence for your company, you may have thought about how to show up in observance. If you haven’t quite figured out the best way to do so, just keep reading ahead. Today, SEM […]

How a Social Media Strategist Can Upgrade Your Marketing Game

Social media marketing is a rapidly growing industry. These days, many companies are realizing that they need to capitalize on social media in order to reach every corner of their audience with their marketing strategy. But what if creating and carrying out a social media strategy seems entirely intimidating to you? That’s where a social […]


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